It looks like just like every other AR-15. Being Sig it’s probably going to be pretty good quality, especially at that price.
The “ecosystem” they’re creating to make it easier to customize is… I don’t know. I can appreciate what they’re trying to do but ARs really aren’t that hard to modify to begin with. The more cynical part of me thinks it’s more about creating vendor lock-in – rather than getting your money once for the base rifle and then you go off and buy other brands for the goodies, you stick with them for everything and they keep getting your money.
That’s actually exactly what they’re going for, except what’s new is that its non proprietary. You can use any Mlok accessories on it, and any of their accessories on any other Mlok/picatinny setup.
They’re selling a package that looks great to merchandisers, and an even easier entry to modifying your first AR.
Honestly now that it’s happened, I’m surprised it hasnt happened before. But it’s the logical conclusion to Sig’s diversification recently.
It’s not exciting to the established shooting community, but its exciting to mid sized gun stores to big box retailers.